Due to high demand, we are pleased to announce that this seminar will be repeated on the afternoon of December 9th. If you would like to register for the afternoon seminar, please contact Tanya Scoot.

on Wednesday 9 December 2009

at Osborne Clarke, One London Wall, London EC2Y 5EB

from 2.00pm - 5.40pm followed by drinks and nibbles

Special guest speaker:

Guy Parker, Chief Executive, Advertising Standards Authority

Guy took up the position of ASA Chief Exectutive on 29 June 2009, succeeding Christopher Graham. Formerly the ASA's Deputy Director General and Director of Complaints and Investigations, he has extensive experience of advertising self-regulation, both in the UK and Europe, handling of more than 25,000 complaints each year. Guy is also an Executive Committee Member of the European Advertising Standards Alliance.

Agenda

14.00 Registration

14.15 Chairman's welcome and last year's predictions - how did we do?
Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke

14.25 Keynote address
Guy Parker, Advertising Standards Authority

15.05 Top ten marketing cases of 2009
Anna Montes, Senior Associate, and Phil Lee, Senior Solicitor, Osborne Clarke

including:

• L'Oréal & Ors v Bellure – key "smell-alike" comparative ad case reaches the ECJ
• Interflora and Marks & Spencer – a new dimension in Adwords litigation
• "No hidden nasties" – Aspartame and ASDA slug it out in soft drinks battle

15.45 Tea and biscuits

16.00 Essential marketing control changes of 2009
Nick Johnson, Head of Advertising and Sponsorship, Osborne Clarke

including:

• Behavioural targeting – the industry acts to stave off the regulators
• Retail banking – the FSA extends its remit
• Implementation of the Audio Visual Media Services Directive

16.40 What's in store in 2010?
Stephen Groom, Osborne Clarke

including:

• Major CAP and BCAP Code updates
• The Consumer Credit Directive's implementation and its impact on ads
• Broadcasting Code changes - potential opportunities for advertisers

17.20 Panel session / Q&A

17.40 Forum adjourns, followed by drinks and nibbles

Delegate Fee: £175 + VAT

Registration process: If you wish to register for this event please use the 'Register' button below. An invoice will be issued on receipt of your completed e-registration.

N.B. Places cannot be confirmed until payment is received. Please note that all payments are non-refundable.

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CPD

3 hours accredited CPD is available to both Law Society and Bar Council members attending the entire seminar

Level: Update - Suitable for delegates with or without prior knowledge of the subject

Law Society CPD reference: BSQ/OSCL

All reasonable adjustments will be made upon request to assist any delegates with disabilities

If you would like any further information regarding this seminar please email Tanya Scoot.