On Wednesday 9 December 2009

At Osborne Clarke, One London Wall, London EC2Y 5EB

From 9.00am - 1.00pm followed by lunch

Special guest speaker:

Guy Parker, Chief Executive, Advertising Standards Authority

Guy took up the position of ASA Chief Exectutive on 29 June 2009, succeeding Christopher Graham. Formerly the ASA's Deputy Director General and Director of Complaints and Investigations, he has extensive experience of advertising self-regulation, both in the UK and Europe, handling of more than 25,000 complaints each year. Guy is also an Executive Committee Member of the European Advertising Standards Alliance.

Agenda

09.00 Registration and breakfast

09.30 Chairman's welcome and last year's predictions - how did we do?
Stephen Groom, Head of Marketing and Privacy Law, Osborne Clarke

09.40 Top ten marketing cases of 2009
Anna Montes, Senior Associate, and Phil Lee, Senior Solicitor, Osborne Clarke

including:

• L'Oréal & Ors v Bellure – key "smell-alike" comparative ad case reaches the ECJ
• Interflora and Marks & Spencer – a new dimension in Adwords litigation
• "No hidden nasties" – Aspartame and ASDA slug it out in soft drinks battle

10.20 Keynote address
Guy Parker, Advertising Standards Authority

11.00 Coffee break

11.20 Essential marketing control changes of 2009
Nick Johnson, Head of Advertising and Sponsorship, Osborne Clarke

including:

• Behavioural targeting – the industry acts to stave off the regulators
• Retail banking – the FSA extends its remit
• Implementation of the Audio Visual Media Services Directive

12.00 What's in store in 2010?
Stephen Groom, Osborne Clarke

including:

• Major CAP and BCAP Code updates
• The Consumer Credit Directive's implementation and its impact on ads
• Broadcasting Code changes - potential opportunities for advertisers

12.40 Panel session / Q&A

13.00 Forum adjourns, follwed by buffet lunch

Delegate Fee: £175 + VAT

Registration process: If you wish to register for this event please contact tanya.scoot@osborneclarke.com. 

N.B. Places cannot be confirmed until payment is received. Please note that all payments are non-refundable.