What are personality rights?

Do personality rights exist in the UK?

Can trade mark law protect an individual's name and likeness?

Are there any particular categories of personality that are more likely to complain about unauthorised use of the names or likenesses in advertising?

Can I use dead personalities in ads without fear of legal claims?

What about demands for licence fees from US agents for dead US film stars?

Why is the position likely to be easier in a lot of cases if use is UK only?

Is there any problem with using people in the street?