What are the principal sources of statutory regulation governing price indications in advertising and marketing?

What are the penalties of getting it wrong?

In business to business advertising, is there any equivalent statutory control over misleading price indications, price marking or credit advertisements?

What other controls are there in the UK affecting prices in advertising?

Are there any codes which advertisers contemplating putting prices in advertising should be aware of?

What about claims to be the cheapest?

What does the ITC Code say about price indications?

What does the print, cinema and on-line advertising code, the CAP British Code of Advertising, Sales Promotion and Direct Marketing ("CAP Code") say about price indications?

Are there any recent reports of the ASA dealing with complaints in respect of price indications in advertising?

How can price indications and advertising give rise to liability for trade mark infringement or trade libel?