Branded content
Jamie Oliver in "FlavourShaker" hot water
Ofcom has pronounced on an "undue prominence" complaint after prominent use of his own product in Channel 4 show "Jamie at home." Was this editorially justified or a blatant plug? Did the wide press coverage for the Ofcom case sell even more product? Something Phil Lee prepared earlier.

Children
Shock "New rules may be working" finding
As Ofcom announces the bringing forward of its review of the impact of recent new rules on the advertising of foods that are high in fat, salt or sugar and kids, it has published interim findings suggesting the rules might just be working. Anna Montes updates.

Consumer protection
Threat to "buzz" marketing
The marketing world is a-buzz with word of mouth marketing. But could up and coming UK laws targeting "unfair commercial practices" kill the virus? Nick Johnson highlights some less expected effects of the "Consumer Protection From Unfair Trading Regulations".

Domain names
Goliath wins myspace.co.uk battle
Though it pre-dated the (now) News International-owned Myspace by six years, Total Web Solutions' "myspace.co.uk" domain name was recently bagged by the social networking behemoth. But how come if TWS got there first? Emily Devlin networks.

Misleading advertising
Household names challenged on stock availability
Tesco, Toys R Us and Ryanair were all recently hauled before the Advertising Standards Authority on charges of breaching the "Availability of products" rules of the CAP Code. Ray Coyle tries to find some consistency in the findings.

Promotion marketing
Final insult for prize winner
A Birmingham commercial radio station listener thought she had won the prize of accompanying presenter Rick Vaughan to Athens to watch the Champions League final. Why did Ofcom end up adjudicating on the case? Omar Bucchioni blows the whistle.

Employment - Freelancers
Is proposed legislation a threat to marketers?
The Direct Marketing Association has been lobbying the UK government to head off the threat of legislation which would increase the basic rights of freelance staff. But do we really face the likely end of the freelancer as we know it? Jenny Wotherspoon may allay concerns.

Consumer protection
Europe lags on "Unfair Practice" laws
Key Brussels ad control measure Directive 2005/29/EC "concerning unfair business-to-consumer commercial practices in the internal market" was due in force by 12th December 2007. How many EU countries have still to implement? Omar Bucchioni reports from our network across the 27 Member States.

Food
ECJ "Parmesan not generic" finding
"Parmigiano Reggiano" is an EU-protected geographical indication, but Germany refused to prosecute its cheese producers for using "Parmesan" because it viewed this as a generic permutation. Now the ECJ has pronounced judgment. Omar Bucchioni reports as objectively as he can.

Intellectual property
Did copyright stop German window display?
Clothing store Peek & Cloppenburg included a distinctive Le Corbusier chair in its window display. It wasn’t looking to sell them even, so was shocked to be sued by the exclusive manufacturer for copyright infringement. Carla Basso has the low-down on the bizarre case.

People in advertising
Sarkozys wing Ryanair
The new Elysee Palace couple were not amused by their photo in a Ryanair ad alongside the caption "With Ryanair, my whole family can attend the wedding." Did the Paris Court agree after Nicolas and Carla sued? Claire Bouchenard flies in from Paris.

Privacy
FTC in behavioural advertising move
While the European Commission moves ever closer to designating all computer users' IP addresses "personal data", the US has as ever gone its own way in responding to consumer concerns about "behavioural advertising". Francoise Gilbert of IT Law Group, Palo Alto reports.

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