As new digital marketing channels emerge and regulators play catch-up, Osborne Clarke has kept at the cutting edge of industry and legal developments to ensure its clients receive the very best practical advice on the impact of new regulations. 

This process has been helped by elected membership of specialist Direct Marketing Association interest groups such as the Email Marketing and Mobile Marketing Councils. There Osborne Clarke volunteers have worked with practitioners developing Best Practice Guidelines for these marketing channels.

Osborne Clarke was also responsible in early 2006 for co-ordinating the first survey across 17 European states to determine patterns of email marketing law enforcement across the European Union.

Our advice is available on every aspect of interactive marketing campaigns including legal and code issues as well as data protection and privacy aspects and where necessary international ramifications.