With the advertising of most types of insurance cover and first charge mortgages now firmly within the remit of the Financial Services Authority, it has never been more important for financial services advertisers to have the earliest possible access to advisers familiar with the Handbook and the practical impact of the "Treating customers fairly" initiative.

Similarly as the consumer credit industry gets to grips with new credit advertising rules and the Office of Fair Trading's more interventionist approach, knowing who to turn to for expertise in this area is key for all those making any reference to consumer credit in marketing material.

For advertisers and marketers without ready access to inhouse compliance advice, or compliance advisers seeking outside back-up, Osborne Clarke offers an independent, informed and commercial view on all these aspects including distance sales and intermediary related issues.