With the fragmentation of media increasingly driving a move away from traditional TV spot ads into new branded content areas such as advertiser funded programming and in-game advertising, marketers need access more than ever to well-informed advice from experts who have a proven track record.

We have a wealth of experience in advising on advertiser funded arrangements dating back to the introduction of AFP in the UK, and are adept at steering a straightforward course through regulatory red tape.  We are active within other media sectors as well, which gives us a useful insight into the world of TV, film and games production.

We also help our clients get the strongest ownership possible when they develop or acquire branded content properties like TV formats that may have little protection under traditional intellectual property law.