Intellectual property and ideas are key components of advertising and marketing.  We have a wealth of experience in advising on arrangements for licensing of different elements in advertising - things like music, photos, footage, brands, personality rights, designs and text.  So we know the key issues to look out for and are used to advising not just on licence negotiations but also on how internal processes and structures can be adapted to get the best out of these deals.

We also help our clients get the strongest ownership possible when they develop or acquire properties like TV formats, business ideas and advertising concepts that may have little protection under traditional intellectual property law.