With direct and interactive techniques becoming increasingly important ingredients in the marketing mix, marketers need easy access to informed, risk-based advice on data protection and privacy law in all the varied ways in which it affects the marketing process.

Based on its already excellent reputation in general data protection, in recent years Osborne Clarke has forged a position at the vanguard of advisers on "marketing privacy" law.  Our expertise ranges from "cradle to grave" audits of clients' entire CRM programmes to data processing/transfer contracts of all kinds to privacy policies and optimal sign-up flow/opt-in/opt-out approaches.